Concepedia

Campaign Content Strategy

Campaign Content Strategy is a strategic framework within social media campaigning that specifies the systematic development, curation, and deployment of thematic, platform-specific content to achieve defined engagement, visibility, and behavioral outcomes aligned with campaign objectives.

14

Publications

2.1K

Citations

22

Authors

11

Institutions

Publications per year

2017–2026

4

Parents

Publications

14

The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality

Kenneth O’Reilly, Tali Mendelberg · The Journal of Southern History · 2002 · 810 citations

, , +15

Twitter as arena for the authentic outsider: exploring the social media campaigns of Trump and Clinton in the 2016 US presidential election

Gunn Enli · European Journal of Communication · 2017 · 612 citations · Full text

, , +17

Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites

Clark F. Greer, Douglas A. Ferguson · Journal of Broadcasting & Electronic Media · 2011 · 187 citations

, , +17

How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information

Jialiang Yang, Yaokuang Li, Goran Calic et al. · Journal of Business Research · 2020 · 115 citations

, , +14

The race card: campaign strategy, implicit messages, and the norm of equality

Choice Reviews Online · 2001 · 95 citations

, , +15

1–5 of 14

Authors

22

  1. TM
    Tali Mendelberg

    Princeton University, United States

    3 publications · 906 citations

    3

    h-index

  2. JY
    Jialiang Yang

    Harbin Institute of Technology, China

    1 publications · 115 citations

    1

    h-index

  3. GC
    Goran Calic

    McMaster University, Canada

    1 publications · 115 citations

    1

    h-index

  4. CF
    Clark F. Greer

    College of Charleston, United States

    1 publications · 187 citations

    1

    h-index

  5. YL
    Yaokuang Li

    Hefei University of Technology, China

    1 publications · 115 citations

    1

    h-index

1–5 of 22

Institutions

11

  1. Concordia University

    Montreal, Canada

    1 h-index

    1 publications

    115 citations

  2. College of Charleston

    Charleston, United States

    1 h-index

    1 publications

    187 citations

  3. Hefei University of Technology

    Hefei, China

    1 h-index

    2 publications

    230 citations

  4. Tulane University

    New Orleans, United States

    1 h-index

    1 publications

    12 citations

  5. Point Loma Nazarene University

    San Diego, United States

    1 h-index

    1 publications

    187 citations

  6. McMaster University

    Hamilton, Canada

    1 h-index

    1 publications

    115 citations

  7. University of Oslo

    Oslo, Norway

    1 h-index

    1 publications

    612 citations

  8. University of Auckland

    Auckland, New Zealand

    1 h-index

    2 publications

    26 citations

1–8 of 11

Venues

  1. Journal of Business Research

    JBR · 1 publications · 115 citations

    1

    h-index

  2. Choice Reviews Online

    CRO · 1 publications · 95 citations

    1

    h-index

  3. Journal of Political Marketing

    1 publications · 13 citations

    1

    h-index

  4. Contemporary Sociology A Journal of Reviews

    1 publications · 76 citations

    1

    h-index

  5. 1

    h-index

1–5