Broadcast Branding is a strategic framework within broadcast graphics that systematically integrates visual, auditory, and temporal elements to establish, maintain, and differentiate a media entity’s identity across transmission platforms.
21
Publications
649
Citations
29
Authors
21
Institutions
Publications per year
2017–2026
3
Variants
On-air Branding
Parents
Publications
21
Issues in Marketing and Branding
Walter McDowell · 2005 · 67 citations
William Hoynes · Television & New Media · 2003 · 35 citations
Business, Communication, Marketing +17
1–5 of 21
Authors
29
- DA
2
h-index
- CF
2
h-index
- WH
1
h-index
- RL
1
h-index
- JB
1
h-index
1–5 of 29
Institutions
21
College of Charleston
Charleston, United States
2 h-index
2 publications
197 citations
University of Nottingham
Nottingham, United Kingdom
2 h-index
4 publications
61 citations
Liberty University
Lynchburg, United States
1 h-index
1 publications
10 citations
Texas A&M University
College Station, United States
1 h-index
1 publications
21 citations
Vassar College
Town of Poughkeepsie, United States
1 h-index
1 publications
35 citations
University of Sunderland
Sunderland, United Kingdom
1 h-index
1 publications
21 citations
Suffolk University
Boston, United States
1 h-index
1 publications
12 citations
UK Centre for Tobacco & Alcohol Studies
Nottingham, United Kingdom
1 h-index
3 publications
42 citations
1–8 of 21
Venues
- Journal of Promotion Management
JPM · 2 publications · 22 citations
2
h-index
- Radio Journal International Studies in Broadcast & Audio Media
2 publications · 42 citations
2
h-index
- Journal of Broadcasting & Electronic Media
2 publications · 198 citations
2
h-index
- Visual Communication
1 publications · 22 citations
1
h-index
- Communication and Critical/Cultural Studies
1 publications · 12 citations
1
h-index
1–5