Concepedia

Brand Modernization

Brand Modernization is a strategic brand management initiative that involves updating a brand’s identity, positioning, or offerings to align with contemporary market dynamics, consumer preferences, and technological advancements while preserving its core equity.

2

Publications

129

Citations

7

Authors

3

Institutions

Publications per year

2017–2026

1

Parents

Publications

2

1–2 of 2

Authors

7

  1. ED
    Elena Delgado‐Ballester

    Universidad de Murcia, Spain

    1 publications · 116 citations

    1

    h-index

  2. LL
    Laya Liu

    University of Louisville, United States

    1 publications · 13 citations

    1

    h-index

  3. JZ
    Jianhua Zhao

    East China University of Science and Technology, China

    1 publications · 13 citations

    1

    h-index

  4. GT
    Guang Tian

    University of Utah, United States

    1 publications · 13 citations

    1

    h-index

  5. MP
    Mariola Palazn-Vidal

    Universidad de Murcia, Spain

    1 publications · 116 citations

    1

    h-index

1–5 of 7

Institutions

3

  1. Shantou University

    Shantou, China

    1 h-index

    4 publications

    52 citations

  2. University of Louisville

    Louisville, United States

    1 h-index

    1 publications

    13 citations

  3. Universidad de Murcia

    Murcia, Spain

    1 h-index

    2 publications

    232 citations

1–3 of 3

Venues

  1. Human Organization

    1 publications · 13 citations

    1

    h-index

  2. International Journal of Market Research

    1 publications · 116 citations

    1

    h-index

1–2