Audience Valuation is an academic construct within audience measurement that quantifies the relative economic, social, or strategic worth of audience segments based on their engagement, demographic characteristics, and media consumption behaviors.
28
Publications
966
Citations
44
Authors
30
Institutions
Publications per year
2017–2026
8
Parents
Publications
28
Data not seen: The uses and shortcomings of social media metrics
Nancy K. Baym · First Monday · 2013 · 207 citations · Full text
1–5 of 28
Authors
44
- PM
2
h-index
- MG
1
h-index
- KJ
1
h-index
- RD
1
h-index
- RG
1
h-index
1–5 of 44
Institutions
30
Temple University
Philadelphia, United States
1 h-index
1 publications
25 citations
Trinity College Dublin
Dublin, Ireland
1 h-index
1 publications
16 citations
University of Milan
Milan, Italy
1 h-index
2 publications
68 citations
Indiana University
Bloomington, United States
1 h-index
3 publications
36 citations
Turku University of Applied Sciences
Turku, Finland
1 h-index
1 publications
21 citations
Stockholm University
Stockholm, Sweden
1 h-index
2 publications
42 citations
Fordham University
New York, United States
1 h-index
1 publications
90 citations
Johnson & Wales University
Providence, United States
1 h-index
1 publications
19 citations
1–8 of 30
Venues
- The International Journal on Media Management
3 publications · 199 citations
3
h-index
- First Monday
2 publications · 226 citations
2
h-index
- Economic Research-Ekonomska Istraživanja
1 publications · 14 citations
1
h-index
- Public Opinion Quarterly
POQ · 1 publications · 15 citations
1
h-index
- International Journal of the Economics of Business
1 publications · 14 citations
1
h-index
1–5