Audience Overlap Analysis

Audience Overlap Analysis is a methodological framework within audience measurement that quantifies the degree of shared viewership or listenership across multiple media platforms or content offerings by identifying and analyzing the intersection of individual audience segments.

11

Publications

466

Citations

18

Authors

15

Institutions

Publications per year

2017–2026

6

Authors

18

  1. SM
    Sílvia Majó-Vázquez

    University of Oxford, United Kingdom

    3 publications · 197 citations

    3

    h-index

  2. SM
    Subhayan Mukerjee

    National University of Singapore, Singapore

    3 publications · 174 citations

    3

    h-index

  3. RK
    Rasmus Kleis Nielsen

    University of Oxford, United Kingdom

    2 publications · 110 citations

    2

    h-index

  4. SG
    Sandra González‐Bailón

    University of Pennsylvania, United States

    2 publications · 175 citations

    2

    h-index

  5. JG
    James G. Webster

    Northwestern University, United States

    1 publications · 108 citations

    1

    h-index

1–5 of 18

Venues

  1. Journal of Communication

    2 publications · 245 citations

    2

    h-index

  2. The Quarterly Journal of Economics

    QJE · 1 publications · 12 citations

    1

    h-index

  3. Information Sciences

    1 publications · 12 citations

    1

    h-index

  4. Digital Journalism

    1 publications · 16 citations

    1

    h-index

  5. SSRN Electronic Journal

    Repository · 1 publications · 22 citations

    1

    h-index

1–5