Concepedia

Concept

audience development

Parents

104

Publications

4.1K

Citations

150

Authors

94

Institutions

About

Audience development is a research field and strategic methodological approach concerned with understanding, engaging, and expanding the relationship between an entity (e.g., organization, media platform, cultural institution) and its target populations. It investigates audience characteristics, motivations, consumption patterns, and engagement dynamics, employing data-driven analysis, targeted communication strategies, and long-term relationship building. Its significance lies in fostering sustainable engagement, enhancing impact, ensuring organizational viability, and optimizing reach through informed audience understanding and cultivation.

Top Authors

Rankings shown are based on concept H-Index.

IF

University of Stirling

BW

University of Leeds

MB

University of Groningen

SL

London School of Economics and Political Science

MC

Universidad de Deusto

Top Institutions

Rankings shown are based on concept H-Index.

University of Stirling

Stirling, United Kingdom

Deakin University

Burwood, Australia

University of Leeds

Leeds, United Kingdom

University of Sheffield

Sheffield, United Kingdom

University of Groningen

Groningen, The Netherlands