Arts Marketing An International Journal

The evolution and development of arts marketing research

Ian Fillis · 2011 · 72 citations

Humanities, Marketing, Marketing Management +8

Music festival sponsorship: between commerce and carnival

Chris Anderton · 2011 · 63 citations · Full text

Humanities, Marketing, Marketing Management +17

“A big part of my life”: a qualitative study of the impact of theatre

Ben Walmsley · 2013 · 58 citations

Humanities, Performing Arts, Applied Theatre +7

The art of branding − lessons from visual artists

Victoria Rodner, Finola Kerrigan · 2014 · 57 citations

Business, Marketing, Marketing Management +14

The art machine: dynamics of a value generating mechanism for contemporary art

Victoria Rodner, Elaine Thomson · 2013 · 43 citations · Full text

Humanities, Marketing, Contemporary Art +12