Annual Giving

Annual Giving is a recurring fundraising strategy within institutional advancement that consists of soliciting and securing yearly charitable contributions from a broad base of donors, primarily alumni and supporters, to support an organization’s immediate operational needs and ongoing programs.

225

Publications

12.9K

Citations

396

Authors

205

Institutions

Publications per year

2017–2026

Variants

Annual Fund

Parents

Fundraising

Children

Annual Fund CampaignsDonation Response RatesGift FrequencyGift RemindersGift UpgradingLapsed Donor ReinstatementMembership Giving

Publications

225

The fortune at the bottom of the pyramid

Choice Reviews Online · 2005 · 981 citations

Public Affairs, Economics, Fundraising +2

“Walking the Walk” of Public Service Motivation: Public Employees and Charitable Gifts of Time, Blood, and Money

David J. Houston · Journal of Public Administration Research and Theory · 2005 · 566 citations · Full text

Public Affairs, Organizational Behavior, Social Psychology +17

Why Do Corporations Give to Charity?

Peter Navarro · The Journal of Business · 1988 · 559 citations

Public Affairs, Business Economics, Economics +17

Philanthropy as Strategy

David Saiia, Archie B. Carroll, Ann K. Buchholtz · Business & Society · 2003 · 484 citations

Public Affairs, Strategic Management, Strategy +15

The Market for Charitable Giving

John A. List · The Journal of Economic Perspectives · 2011 · 379 citations · Full text

Public Affairs, Economics, Public Administration +14

1–5 of 225

Authors

396

CT
Charles T. Clotfelter
Duke University, United States
3 publications · 504 citations
3
h-index
PR
Patrick Rooney
Indiana University – Purdue University Indianapolis, United States
3 publications · 74 citations
3
h-index
MW
Mark Wilhelm
Indiana University – Purdue University Indianapolis, United States
3 publications · 102 citations
3
h-index
IN
Ian Nivison‐Smith
2 publications · 76 citations
2
h-index
MY
Michelle Yetman
University of California, Davis, United States
2 publications · 68 citations
2
h-index

1–5 of 396

Institutions

205

1–8 of 205

Venues

Nonprofit and Voluntary Sector Quarterly
NVSQ · 19 publications · 806 citations
16
h-index
Journal of Public Economics
6 publications · 1.1K citations
6
h-index
VOLUNTAS International Journal of Voluntary and Nonprofit Organizations
5 publications · 322 citations
5
h-index
SSRN Electronic Journal
Repository · 5 publications · 131 citations
5
h-index
International Journal of Educational Advancement
IJEA · 4 publications · 61 citations
5
h-index

1–5