Concepedia

Accessory Branding

Accessory Branding is a strategic identity framework that distinguishes a product line within the broader category of fashion accessories by systematically aligning design, messaging, and consumer perception with a cohesive brand narrative.

3

Publications

82

Citations

8

Authors

6

Institutions

Publications per year

2017–2026

2

Parents

Publications

3

1–3 of 3

Authors

8

  1. TH
    Terrence H. Witkowski

    California State University, Long Beach, United States

    1 publications · 17 citations

    1

    h-index

  2. PD
    Pierre‐Yves Donzé

    The University of Osaka, Japan

    1 publications · 35 citations

    1

    h-index

  3. DS
    D.P. Singh

    Guru Nanak Dev University, India

    1 publications · 30 citations

    1

    h-index

  4. AS
    Amanpreet Singh

    Punjabi University, India

    1 publications · 30 citations

    1

    h-index

  5. SG
    Swati Gupta

    Panjab University, India

    1 publications · 30 citations

    1

    h-index

1–5 of 8

Institutions

6

  1. Sri Aurobindo Institute of Technology

    Indore, India

    1 h-index

    1 publications

    30 citations

  2. California State University, Long Beach

    Long Beach, United States

    1 h-index

    1 publications

    17 citations

  3. Punjabi University

    Patiāla, India

    1 h-index

    3 publications

    90 citations

  4. ESCP Business School

    London, United Kingdom

    1 h-index

    1 publications

    30 citations

  5. The University of Osaka

    Osaka, Japan

    1 h-index

    1 publications

    35 citations

  6. Aurobindo Pharma (India)

    Hyderabad, India

    1 h-index

    1 publications

    30 citations

1–6 of 6

Venues

  1. International Journal of Consumer Studies

    1 publications · 30 citations

    1

    h-index

  2. Journal of Historical Research in Marketing

    JHRM · 1 publications · 17 citations

    1

    h-index

  3. International Journal of Fashion Studies

    INFS · 1 publications · 35 citations

    1

    h-index

1–3