Advertising Publications

Publications in Advertising

Explore the most influential research papers and scholarly works that have shaped Advertising. Use the concept filter below to focus on a specific sub-area of research.

Advertising

38.2K

Publications

2.3M

Citations

Showing yearly statistics from 2000-2026.

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	Year	Citations
The Managed Heart: Commercialization of Human Feeling John E. Tropman, Arlie Russell Hochschild Journal of Policy Analysis and Management AdvertisingManagementConsumer ResearchUser ExperienceHuman Condition	1984	8.8K
Possessions and the Extended Self Russell W. Belk Journal of Consumer Research Consumer StudyConsumer ResearchAutonomySocial SciencesExistentialism	1988	8.5K
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun Morris B. Holbrook, Elizabeth C. Hirschman Journal of Consumer Research Behavioral Decision MakingConsumer MotivationConsumer StudyConsumer ResearchPsychology	1982	7.8K
The Effect of Word of Mouth on Sales: Online Book Reviews Judith A. Chevalier, Dina Mayzlin Journal of Marketing Research MarketingCustomer SatisfactionOnline Book ReviewsCustomer ReviewOnline Customer Behavior	2006	5.8K
A New Product Growth for Model Consumer Durables Frank M. Bass Management Science Digital MarketingGrowth ModelConsumer ResearchBusiness AnalyticsBuying Behavior	1969	5.8K
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement Richard E. Petty, John T. Cacioppo, David W. Schumann Journal of Consumer Research Customer SatisfactionConsumer StudyTargeted AdvertisingSocial MarketingConsumer Research	1983	4.5K
Hedonic Consumption: Emerging Concepts, Methods and Propositions Elizabeth C. Hirschman, Morris B. Holbrook Journal of Marketing Consumer UncertaintyDigital MarketingConsumer StudyConsumer ResearchBuying Behavior	1982	4.4K
The Field behind the Screen: Using Netnography for Marketing Research in Online Communities Robert V. Kozinets Journal of Marketing Research Digital MarketingOnline CommunitiesConsumer ResearchSocial MarketingCommunication	2002	3.8K
Advertising as Information Phillip Nelson Journal of Political Economy MarketingInternational AdvertisingDigital MarketingInteractive MarketingTargeted Advertising	1974	3.5K
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts Marian Friestad, Peter Wright Journal of Consumer Research Behavioral Decision MakingConsumer StudyPersuasive TechnologyConsumer ResearchConsumer Attitude	1994	3.4K
The Managed Heart: Commercialization of Human Feeling Duncan H. Spelman, Arlie Russell Hochschild Academy of Management Review AdvertisingManagementConsumer ResearchUser ExperienceHuman Condition	1985	3.4K
Consumer Culture Theory (CCT): Twenty Years of Research Eric J. Arnould, Craig J. Thompson Journal of Consumer Research Cultural ConsumptionConsumer StudyConsumer ResearchConsumer Culture TheoryConsumer Culture	2005	3.4K

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