Concepedia
1
Publications
11
Citations
H-Index
2025
Active since
Affiliations
Tun Hussein Onn University of Malaysia(Current)
Lim Jia Ying is an author at Tun Hussein Onn University of Malaysia.
Publications per year
2025–2025
Social Media Marketing in Industry 4.0: The Role of TikTok in Shaping Generation Z’s Purchase Intentions
Lim Jia Ying, Lee Te Chuan, Umi Kartini Rashid et al. · Procedia Computer Science · 2025 · 11 citations · Full text
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