Concepedia

Umi Kartini Rashid

UK

2

Publications

120

Citations

2

H-Index

2022

Active since

Affiliations

Tun Hussein Onn University of Malaysia(Current)

Umi Kartini Rashid is an author at Tun Hussein Onn University of Malaysia specializing in business intelligence, digital economy, and technology.

ORCID

Top concepts

Publications per year

2022–2025

2

Publications

2

Revolution of Retail Industry: From Perspective of Retail 1.0 to 4.0

Loh Li Har, Umi Kartini Rashid, Lee Te Chuan et al. · Procedia Computer Science · 2022 · 109 citations · Full text

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Social Media Marketing in Industry 4.0: The Role of TikTok in Shaping Generation Z’s Purchase Intentions

Lim Jia Ying, Lee Te Chuan, Umi Kartini Rashid et al. · Procedia Computer Science · 2025 · 11 citations · Full text

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