Statistics
Publications
6
Citations
220
H-Index
6
Active since
2005
Affiliations
Lorraine Watkins‐Mathys is an author at Kingston University specializing in small business management, management, and technology adoption.
Publications per year
2005–2013
6
6
The fourth hermeneutic in marketing theory
Sid Lowe, Adrian Carr, Michael J. Thomas et al. · Marketing Theory · 2005 · 38 citations
Business, Marketing, Philosophy +11
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