Concepedia

Akie Arima

AA

Statistics

Publications

5

Citations

189

H-Index

5

Active since

2003

Affiliations

Hallym University(Current)

Tokyo Woman's Christian University

Deutsches Institut für Japanstudien Tokyo

Akie Arima is an author at Hallym University specializing in advertising, television, and media studies.

Top concepts

ArtsTelevisionAdvertisingMedia StudiesMarketingManagementCommunicationMarketing CommunicationJournalismConsumer Research

Publications per year

2003–2014

5

Publications

5

Gender Stereotypes in Japanese Television Advertisements

Akie Arima · Sex Roles · 2003 · 70 citations

The representation of older people in television advertisements and social change: the case of Japan

Michael Prieler, Florian Kohlbacher, Shigeru Hagiwara et al. · Ageing and Society · 2014 · 46 citations

Ageism, Targeted Advertising, Social Marketing +17

Gender Representation of Older People in Japanese Television Advertisements

Michael Prieler, Florian Kohlbacher, Shigeru Hagiwara et al. · Sex Roles · 2010 · 44 citations

Television Study, Gendered Perception, Gender Identity +8

How Older People are Represented in Japanese TV Commercials: A Content Analysis

Michael Prieler, Florian Kohlbacher, Shigeru Hagiwara et al. · 2009 · 15 citations

Consumer Study, Targeted Advertising, Consumer Research +20

Older Celebrity versus Non-Celebrity Television Advertising: A Japanese Perspective

Michael Prieler, Florian Kohlbacher, Shigeru Hagiwara et al. · 2010 · 14 citations

International Marketing, Targeted Advertising, Communication +20

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