Concepedia

Ibn e Hassan

IE

6

Publications

173

Citations

6

H-Index

2014

Active since

Affiliations

Bahauddin Zakariya University(Current)

Ibn e Hassan is an author at Bahauddin Zakariya University specializing in business, innovation, and technology.

Top concepts

BusinessCultureEducationMarketingInnovationManagementTechnologyBrand EquityBrand LoyaltyBrand Strategy

Publications per year

2014–2021

6

Publications

6

Voluntary tax compliance behavior of individual taxpayers in Pakistan

Ibn e Hassan, Naeem Ahmed, Sidra Gulzar · Financial Innovation · 2021 · 80 citations · Full text

The role of ORIC in the evolution of the triple helix culture of innovation: The case of Pakistan

Aqsa Altaf, Ibn e Hassan, Sana Batool · Technology in Society · 2018 · 26 citations

Culture, Technology, Innovation Study +9

Employing sensory marketing as a promotional advantage for creating brand differentiation and brand loyalty

Ibn e Hassan, Jawad Iqbal · Pakistan Journal of Commerce and Social Sciences (PJCSS) · 2016 · 24 citations

Marketing, Brand Equity, Sensory Marketing +11

Why Pakistani small and medium enterprises are not reporting on sustainability practices?

Zeeshan Mahmood, Rehana Kouser, Ibn e Hassan et al. · Econstor (Econstor) · 2017 · 21 citations · Full text

Employee voice behaviour in organisations: evidence from Pakistan

Masood Ul Hassan, Ibn e Hassan, Faryal Batool · Asian J of Management Science and Applications · 2015 · 11 citations

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