Concepedia

Author

Wen-Ning Wu

Chaoyang University of Technology

Also Known As

Wen-Ning Wu

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Publications

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Citations

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H-Index

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Concepts

All Affiliations

Chaoyang University of Technology
WW

About

Wen-Ning Wu is an author at Chaoyang University of Technology specializing in consumer engagement, customer satisfaction, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Arts

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Management

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Communication

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Marketing

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Consumer Behavior

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Wen-Ning Wu

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1

Publications

24

Citations

1

H-Index

YearCitations

Exploring the determinants of viewers' loyalty toward beauty YouTubers

Hsiu‐Chia Ko, Wen-Ning Wu

2017

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