Márcia Zampieri Grohmann

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Active since

2015

Affiliations

Universidade Federal de Santa Maria(Current)

Márcia Zampieri Grohmann is an author at Universidade Federal de Santa Maria specializing in innovation adoption, brand relationship satisfaction, and behavioral brand loyalty.

ORCID

Publications per year

2015–2017

Publications

THE INFLUENCE OF THE GREEN INNOVATION IN THE SEARCH OF COMPETITIVE ADVANTAGE OF ENTERPRISES OF THE ELECTRICAL AND ELECTRONIC BRAZILIAN SECTORS

Daniel Luís Arenhardt, Luciana Flores Battistella, Márcia Zampieri Grohmann · International Journal of Innovation Management · 2015 · 64 citations

Management, Innovation Management, Strategic Management +12

Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands

Matheus Marquetto, Nelson Guilherme Machado Pinto, Márcia Zampieri Grohmann et al. · Brazilian Business Review · 2017 · 13 citations · Full text

Business, Marketing, Marketing Management +17

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