Concepedia

Geetha Sulur Nachimuthu

GS

Statistics

Publications

4

Citations

182

H-Index

4

Active since

2012

Affiliations

Anna University, Chennai(Current)

Geetha Sulur Nachimuthu is an author at Anna University, Chennai specializing in management, consumer behavior, and marketing.

Top concepts

ManagementMarketingSocial SciencesConsumer CultureConsumer BehaviorConsumer ResearchGenderBusinessSociologyPsychology

Publications per year

2012–2021

4

Publications

4

Organic consumerism: A comparison between India and the USA

Kirubaharan Boobalan, Geetha Sulur Nachimuthu · Journal of Retailing and Consumer Services · 2019 · 100 citations

Consumer Culture, Organic Farming, Management +6

Understanding the psychological benefits in organic consumerism: An empirical exploration

Kirubaharan Boobalan, Geetha Sulur Nachimuthu, Bharadhwaj Sivakumaran · Food Quality and Preference · 2020 · 53 citations

Behavioral Sciences, Consumer Culture, Behavioral Decision Making +12

Empowering Women through Entrepreneurship: A study in Tamil Nadu, India

Geetha Sulur Nachimuthu, Barani Gunatharan · International Journal of Trade Economics and Finance · 2012 · 17 citations

Women Empowerment, Entrepreneurial Phenomenon, Women's Empowerment +14

COVID-19 impact on employee flourishing: Parental stress as mediator.

Thilagavathy Srinivasan, Geetha Sulur Nachimuthu · Psychological Trauma Theory Research Practice and Policy · 2021 · 12 citations

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