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Ya-Yun Lin

YL

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Publications

1

Citations

34

H-Index

1

Active since

2022

Affiliations

National Taichung University of Science and Technology(Current)

Ya-Yun Lin is an author at National Taichung University of Science and Technology specializing in influencer studies, consumer decision making, and business.

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Publications per year

2022–2022

1

Publications

1

A Study on the Influence of Conformity Behaviors, Perceived Risks, and Customer Engagement on Group Buying Intention: A Case Study of Community E-Commerce Platforms

Chueh-Chu Ou, Kuan-Liang Chen, Wei‐Kuo Tseng et al. · Sustainability · 2022 · 34 citations · Full text

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