Concepedia

Kai-Chieh Yen

KY

Statistics

Publications

1

Citations

10

H-Index

1

Active since

2009

Affiliations

National Sun Yat-sen University(Current)

Kai-Chieh Yen is an author at National Sun Yat-sen University specializing in customer satisfaction, e-business, and interactive marketing.

Top concepts

TrustBusinessMarketingE-businessManagementService QualityConsumer BehaviorConsumer ResearchDigital MarketingCustomer Satisfaction

Publications per year

2009–2009

1

Publications

1

Examining the factors associated with consumer's trust in the context of business-to-consumer e-commerce

Kam Phung, Kai-Chieh Yen, Ming-Hsiung Hsiao · 2009 · 10 citations

Customer Satisfaction, Business-to-business Research, Digital Marketing +17

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