Concepedia

Megan Burnett

MB

Statistics

Publications

1

Citations

13

H-Index

1

Active since

2024

Megan Burnett is an author specializing in marketing, marketing management, and word-of-mouth marketing.

Publications per year

2024–2024

1

Publications

1

Effect of source credibility and consumer ethnocentrism on halal purchase intentions in the UK: an elaboration likelihood model approach

Khaled Ibrahim, Christian Sarfo, Megan Burnett · British Food Journal · 2024 · 13 citations · Full text

Business, Marketing, Marketing Management +17

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