Concepedia
Statistics
Publications
8
Citations
806
H-Index
Active since
1967
Affiliations
London Business School(Current)
University of Manchester
Kenneth Simmonds is an author at London Business School specializing in business, management, and strategic management.
Top concepts
BusinessManagementStrategic ManagementBusiness StrategyInternational BusinessGlobalizationGlobal StrategyInternational ManagementInternational OrganizationStrategy
Publications per year
1967–1986
International business and multinational enterprises
Stefan H. Robock, Kenneth Simmonds · The International Executive · 1973 · 255 citations
International Management, International Business Strategy, Management +7
The first export order: a marketing innovation
Kenneth Simmonds, Helen Lawton Smith · European Journal of Marketing · 1968 · 199 citations
International Marketing, First Export Order, Trade +16
Strategic Management Accounting for Pricing: A Case Example
Kenneth Simmonds · Accounting and Business Research · 1982 · 114 citations
Accounting, Accounting Policy, Accounting Practice +12
The Accounting Assessment of Competitive Position
Kenneth Simmonds · European Journal of Marketing · 1986 · 101 citations
Firm Performance, Competitive Indicators, Accounting +11
MARKETING AS INNOVATION THE EIGHTH PARADIGM
Kenneth Simmonds · Journal of Management Studies · 1986 · 57 citations
Eighth Paradigm, Brand Strategy, Innovative Marketing Function +18
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