Hye Jun Yoon

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Active since

2010

Affiliations

Korea Institute of Industrial Technology(Current)

Hye Jun Yoon is an author at Korea Institute of Industrial Technology specializing in cross-cultural consumer behavior, cultural representation in advertising, and cross-cultural online communication.

Publications per year

2010–2022

Publications

How Much are Health Websites Influenced by Culture? Content Analysis of Online Diet Programs in the United States, the United Kingdom, and Korea

Jay Yu, Karen Whitehill King, Hye Jun Yoon · Journal of Promotion Management · 2010 · 17 citations

Business, Communication, Marketing +13

Evaluation of Touch and Durability of Cotton Knit Fabrics Treated with Reactive Urethane-Silicone Softener

Hang Sung Cho, Hye Jun Yoon, Bum Hoon Lee et al. · Polymers · 2022 · 10 citations · Full text

Natural Sciences, Materials Engineering, Materials Science +16

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