Concepedia

Nur Afifah

NA

Statistics

Publications

3

Citations

54

H-Index

3

Active since

2015

Affiliations

Tanjungpura University(Current)

Nur Afifah is an author at Tanjungpura University specializing in consumer behavior, business, and marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionArtsCultureEmotionMotivation

Publications per year

2015–2022

3

Publications

3

The Impact of Corporate Social Responsibility, Service Experience and Intercultural Competence on Customer Company Identification, Customer Satisfaction and Customer Loyalty (Case Study: PDAM Tirta Khatulistiwa Pontianak West Kalimantan)

Nur Afifah, Afandi Asnan · Procedia - Social and Behavioral Sciences · 2015 · 25 citations · Full text

Customer Experience, Customer Satisfaction, Consumer Research +17

Impulse Buying and Hedonic Behaviour: A Mediation Effect of Positive Emotions

Ramadania Ramadania, Ratnawati Ratnawati, Juniawati Juniwati et al. · Virtual Economics · 2022 · 16 citations · Full text

Positive Emotions, Customer Satisfaction, Behavioral Decision Making +21

Viewer Behavior On Social Media: Viral Marketing of A Movie Trailer In Indonesia

Nur Afifah, Ilzar Daud, Morella Mulyadina · Gadjah Mada International Journal of Business · 2022 · 13 citations · Full text

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