Concepedia
Statistics
Publications
3
Citations
180
H-Index
Active since
2002
Affiliations
National Central University(Current)
University of Wisconsin–La Crosse
Kuo‐Fang Peng is an author at National Central University specializing in marketing management, business, and marketing.
Publications per year
2002–2014
Brand relationship, consumption values and branded app adoption
Kuo‐Fang Peng, Yan Chen, Kuang‐Wei Wen · Industrial Management & Data Systems · 2014 · 130 citations
Business, Marketing, Marketing Management +12
Proposing the content perception theory for the online content industry – a structural equation modeling
Kuo‐Fang Peng, Yi‐Wen Fan, Tong‐An Hsu · Industrial Management & Data Systems · 2004 · 32 citations
Business, Marketing, Marketing Management +17
Market segmentation via structured click stream analysis
Kuang‐Wei Wen, Kuo‐Fang Peng · Industrial Management & Data Systems · 2002 · 18 citations
Business, Marketing, Marketing Management +11
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