Sebastian Kaiser

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Publications

Citations

1.6K

H-Index

Active since

2012

Affiliations

University of Newcastle Australia(Current)

Sebastian Kaiser is an author at University of Newcastle Australia specializing in marketing strategy, average inter-item correlation, and marketing management.

Publications per year

2012–2012

Publications

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

Adamantios Diamantopoulos, Marko Sarstedt, Christoph Fuchs et al. · Journal of the Academy of Marketing Science · 2012 · 1.6K citations · Full text

Social Sciences, Marketing, Marketing Management +9

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