Concepedia

Lynda M. Duke

LM

4

Publications

232

Citations

4

H-Index

2007

Active since

Affiliations

Illinois Wesleyan University(Current)

Lynda M. Duke is an author at Illinois Wesleyan University specializing in library science, education, and business intelligence.

Top concepts

Library ScienceEducationBusinessMarketingManagementLibrary DesignMarketing ManagementBusiness IntelligenceDesignTechnology

Publications per year

2007–2013

4

Publications

4

Paths of Discovery: Comparing the Search Effectiveness of EBSCO Discovery Service, Summon, Google Scholar, and Conventional Library Resources

Andrew Asher, Lynda M. Duke, Suzanne M. Wilson · College & Research Libraries · 2013 · 146 citations · Full text

Search Engine Optimization, Engineering, Business Intelligence +18

How to Develop a Marketing Plan for an Academic Library

Lynda M. Duke, Toni Tucker · Technical Services Quarterly · 2007 · 42 citations

Campaign Planning, Library Design, Advertising +14

The ERIAL Project: Ethnographic Research in Illinois Academic Libraries

Andrew Asher, Lynda M. Duke, David Green · 2010 · 33 citations

Erial Project, Education, Ethnography +3

Collaboration between Marketing Students and the Library: An Experiential Learning Project to Promote Reference Services

Lynda M. Duke, Jean B. MacDonald, Carrie S Trimble · College & Research Libraries · 2009 · 11 citations · Full text

Library Design, Real-world Marketing Issues, Reference Data +14

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