Statistics
Publications
6
Citations
448
H-Index
6
Active since
1984
Affiliations
Memorial University of Newfoundland(Current)
Regis McKenna is an author at Memorial University of Newfoundland specializing in marketing management, marketing strategy, and business.
Publications per year
1984–1999
6
6
Regis McKenna · PubMed · 1991 · 353 citations
Market Positioning in High Technology
Regis McKenna · California Management Review · 1985 · 37 citations
Direct Marketing — An Integrated Approach
Regis McKenna · Interactive Marketing · 1999 · 23 citations · Full text
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