Concepedia

Masataka Ban

MB

Statistics

Publications

4

Citations

120

H-Index

4

Active since

2008

Affiliations

Tohoku University(Current)

Mejiro University

Masataka Ban is an author at Tohoku University specializing in business, marketing management, and advertising.

Publications per year

2008–2010

4

Publications

4

The Effect of Media Advertising on Brand Consideration and Choice

Nobuhiko Terui, Masataka Ban, Greg M. Allenby · Marketing Science · 2010 · 72 citations

Business, Marketing, Marketing Management +11

The Effect of Media Advertising on Brand Consideration and Choice

Nobuhiko Terui, Masataka Ban, Greg M. Allenby · SSRN Electronic Journal · 2009 · 22 citations · Full text

Business, Marketing, Marketing Management +11

Finding market structure by sales count dynamics—Multivariate structural time series models with hierarchical structure for count data—

Nobuhiko Terui, Masataka Ban, Toshihiko Maki · Annals of the Institute of Statistical Mathematics · 2009 · 14 citations

Social Sciences, Business Economics, Economics +17

Modeling heterogeneous effective advertising stock using single-source data

Nobuhiko Terui, Masataka Ban · Quantitative Marketing and Economics · 2008 · 12 citations

Business, Marketing, Marketing Management +11

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