Concepedia

Saesol Choi

SC

Statistics

Publications

4

Citations

296

H-Index

4

Active since

1990

Affiliations

Korea Advanced Institute of Science and Technology(Current)

Electronics and Telecommunications Research Institute

Saesol Choi is an author at Korea Advanced Institute of Science and Technology specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementSocial MediaCommunicationMarket DesignSocial InfluenceConsumer ResearchArtsDesign

Publications per year

1990–2020

4

Publications

4

Product Positioning Under Price Competition

Saesol Choi, Wayne S. DeSarbo, Patrick T. Harker · Management Science · 1990 · 177 citations

New Product Pricing, Economics, Dynamic Pricing +11

Why people use Twitter: social conformity and social value perspectives

Jae Heung Yoo, Saesol Choi, Munkee Choi et al. · Online Information Review · 2014 · 79 citations

Online Communication, Social Technologies, Social Influence +24

A Conjoint‐based Product Designing Procedure Incorporating Price Competition

Saesol Choi, Wayne S. DeSarbo · Journal of Product Innovation Management · 1994 · 24 citations

Consumer Uncertainty, Brand Strategy, Consumer Research +19

The Role of User Resistance and Social Influences on the Adoption of Smartphone

Jaeheung Yoo, Saesol Choi, Yujong Hwang et al. · Journal of Organizational and End User Computing · 2020 · 16 citations · Full text

Innovation Adoption, Digital Marketing, Innovative Device +24

Rows per page

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