Concepedia

Author

Mary Ann Goodwin

University of Otago

Also Known As

M. A. GOODWIN, Mary Ann Goodwin, Mary Goodwin

14

Publications

41

Citations

3

H-Index

18

Concepts

All Affiliations

University of Otago
MA

About

Mary Ann Goodwin is an author at University of Otago specializing in advertising effectiveness, consumer decision making, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Arts

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Management

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Behavioral Sciences

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Communication

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Gender Studies

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Mary Ann Goodwin

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2

Publications

26

Citations

2

H-Index

YearCitations

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