Concepedia
Statistics
Publications
4
Citations
246
H-Index
Active since
2020
Affiliations
Jilin University(Current)
Zhengliang Xu is an author at Jilin University specializing in business, consumer behavior, and marketing.
Publications per year
2020–2020
The Mediating Effect of Customer Satisfaction on the Relationship Between Electronic Banking Service Quality and Customer Purchase Intention: Evidence From the Qatar Banking Sector
Sadia Khatoon, Zhengliang Xu, Hamid Hussain · SAGE Open · 2020 · 169 citations · Full text
Business, Information Systems, Information Technology +17
Impacts of E-Commerce Anchor Attributes on Consumers’ Willingness to Buy Online: Research Based on the Grounded Theory
Han Xiaoyi, Zhengliang Xu · Waiguo jingji yu guanli · 2020 · 32 citations
Business, Information Systems, Marketing +17
A Novel Consumer Purchase Behavior Recognition Method Using Ensemble Learning Algorithm
Wang Peng, Zhengliang Xu · Mathematical Problems in Engineering · 2020 · 24 citations · Full text
Business, Management Information Systems, Marketing +17
Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation
Anran Zhang, Alex Scodellaro, Bo Pang et al. · Sustainability · 2020 · 21 citations · Full text
Business, Marketing, Marketing Management +14
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