Bit-Na Moon - Concepedia

Author

Bit-Na Moon

Also Known As

B.J Moon, Bit-Na Moon, Bokju Moon

Publications

Citations

H-Index

Concepts

All Affiliations

Bit-Na Moon is an author at Kyung Hee University specializing in marketing communication, culture, and advertising.

#	Concept	H-Index	Publications	Citations
1	Management	1	1	81
2	Culture	1	1	81
3	Marketing	1	1	81
4	Consumer Behavior	1	1	81
5	International Marketing	1	1	81

Bit-Na Moon

Publications

Citations

H-Index

Page 1

	Year	Citations
Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude Bit-Na Moon, Subhash C. Jain International Business Review Consumer ProcessingInternational AdvertisingCultureAdvertisingConsumer Culture	2002	81

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