1
Publications
39
Citations
1
H-Index
2012
Active since
Affiliations
National Sun Yat-sen University(Current)
Yung‐Sung Chiang is an author at National Sun Yat-sen University specializing in consumer behavior, marketing insights, and interactive marketing.
Top concepts
BrandingMarketingManagementPsychologyAdvertisingBrand StrategyMedia MarketingUser ExperienceConsumer CultureBrand Development
Publications per year
2012–2012
1
1
Rows per page
1–1 of 1