Concepedia

Han‐Jen Niu

HN

11

Publications

702

Citations

10

H-Index

2007

Active since

Affiliations

Tamkang University(Current)

National Yang Ming Chiao Tung University

Han‐Jen Niu is an author at Tamkang University specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchConsumer Decision MakingMotivationPsychologyHuman ResourcesBehavioral Science

Publications per year

2007–2022

11

Publications

11

Green consumption: <scp>E</scp>nvironmental knowledge, environmental consciousness, social norms, and purchasing behavior

Szu‐Tung Lin, Han‐Jen Niu · Business Strategy and the Environment · 2018 · 319 citations

Sustainable Consumption, Green Marketing, Engineering +28

Investigating the effects of self-efficacy on foodservice industry employees’ career commitment

Han‐Jen Niu · International Journal of Hospitality Management · 2010 · 112 citations

Career Intervention, Self-efficacy Theory, Foodservice Industry Employees +15

Is innovation behavior congenital? Enhancing job satisfaction as a moderator

Han‐Jen Niu · Personnel Review · 2014 · 63 citations

Customer Satisfaction, Job Design, Job Performance +17

Cyber peers’ influence for adolescent consumer in decision‐making styles and online purchasing behavior

Han‐Jen Niu · Journal of Applied Social Psychology · 2013 · 57 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +22

An Exploratory Study of the Otaku Adolescent Consumer

Han‐Jen Niu, Yung‐Sung Chiang, Hsien‐Tang Tsai · Psychology and Marketing · 2012 · 39 citations

Cultural Consumption, Digital Marketing, Focus Media +28

Rows per page

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