Pardamean Daulay is an author at University of Brawijaya specializing in brand development, brand strategy, and brand building.
Top concepts
BrandingBusinessMarketingManagementBrand StrategyBrand ManagementConsumer CultureBrand DevelopmentConsumer BehaviorConsumer Research
Publications per year
2019–2019
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Mangku Purnomo, Pardamean Daulay, Medea Rahmadhani Utomo et al. · Sustainability · 2019 · 21 citations · Full text
Sustainable Consumption, Consumer Study, Dynamics Capabilities +18
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