Medea Rahmadhani Utomo is an author at Indonesia Open University specializing in brand building, brand strategy, and brand development.
Top concepts
BrandingBusinessMarketingManagementBrand StrategyBrand ManagementConsumer CultureBrand DevelopmentConsumer BehaviorConsumer Research
Publications per year
2019–2019
1
1
Mangku Purnomo, Pardamean Daulay, Medea Rahmadhani Utomo et al. · Sustainability · 2019 · 21 citations · Full text
Sustainable Consumption, Consumer Study, Dynamics Capabilities +18
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