Concepedia

Author

Jian Cai

Universitat Rovira i Virgili

Also Known As

Cai, Jian, Jian Cai

13

Publications

73

Citations

4

H-Index

14

Concepts

All Affiliations

Universitat Rovira i VirgiliHangzhou Vocational and Technical CollegeHunan Academy of Traditional Chinese Medicine
JC

About

Jian Cai is an author at Universitat Rovira i Virgili specializing in consumer engagement, social identity, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Management

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Social Sciences

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Behavioral Sciences

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Culture

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Marketing

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Jian Cai

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3

Publications

65

Citations

3

H-Index

YearCitations

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