Concepedia
Statistics
Publications
2
Citations
107
H-Index
Active since
1998
Lee Sherman is an author specializing in audience measurement, marketing management, and science policy.
Publications per year
1998–2001
Banner advertising: Measuring effectiveness and optimizing placement
Lee Sherman, John Deighton · Journal of Interactive Marketing · 2001 · 91 citations
Business, Marketing, Marketing Management +14
The Promise of Technology.
Lee Sherman · Northwest Education · 1998 · 16 citations
Management, Innovation Management, Technology Management +9
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