Concepedia

Maria Abdul Rahman

MA

5

Publications

89

Citations

5

H-Index

2016

Active since

Affiliations

Northern University of Malaysia(Current)

Maria Abdul Rahman is an author at Northern University of Malaysia specializing in business, management, and customer satisfaction.

Top concepts

BusinessManagementMarketingCustomer SatisfactionTrustStrategyEducationBrand EquityProductivityBrand Loyalty

Publications per year

2016–2019

5

Publications

5

Aligning Malaysian SMEs with the Megatrends: The Roles of HPWPs and Employee Creativity in Enhancing Malaysian SME Performance

Abdussalaam Iyanda Ismail, Abdul Halim Abdul Majid, Maria Abdul Rahman et al. · Global Business Review · 2018 · 30 citations

Economic Development, Strategic Human Resources, Job Performance +23

The Influence of Relationship Quality on Customer Loyalty in the Dual-Banking System in the Northern States of Peninsular Malaysia

Maria Abdul Rahman, Mona Fairuz Ramli · Procedia - Social and Behavioral Sciences · 2016 · 22 citations · Full text

Relationship Marketing, Customer Satisfaction, Service Quality +13

Influence Dimensions of Brand Equity on Purchase Intention Toward Smartphone in Malaysia

Ibraheem Saleh Al Koliby, Maria Abdul Rahman · VFAST Transactions on Education and Social Sciences · 2018 · 16 citations · Full text

Customer Satisfaction, Smartphone Brand, Smartphone Usage +19

The Mediating Role of Satisfaction In Developing Customer Loyalty In The Malaysian Telecommunication Industry

Mah Pei Yew, Maria Abdul Rahman · Academy of Entrepreneurship journal · 2019 · 11 citations

Influence of Awareness on SME’s Intention towards adoption of Islamic Finance in Pakistan

Rabia Rasheed, Sulaman Hafeez Siddiqui, Maria Abdul Rahman · Review of Economics and Development Studies · 2018 · 10 citations · Full text

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