Myeong Cheol Park

Statistics

Publications

Citations

137

H-Index

Active since

2012

Affiliations

Korea Advanced Institute of Science and Technology(Current)

Sunway University

Myeong Cheol Park is an author at Korea Advanced Institute of Science and Technology specializing in business, customer relationship management, and customer satisfaction.

Publications per year

2012–2020

Publications

Antecedents of Customer Satisfaction and Customer Loyalty for Emerging Devices in the Initial Market of Korea: An Equity Framework

Young Ha, Myeong Cheol Park · Psychology and Marketing · 2013 · 79 citations

Business, Marketing, Marketing Management +13

Customer attribution of service failure and its impact in social commerce environment

Yaeeun Kim, Younghoon Chang, Siew Fan Wong et al. · International Journal of Electronic Customer Relationship Management · 2014 · 24 citations

Business, Information Systems, Marketing +17

The role of trust and security in Smartphone banking continuance

Aries Susanto, Younghoon Chang, Hangjung Zo et al. · 2012 · 20 citations

Business, Cybersecurity, Information Technology +15

Customer resistance to churn in a mature mobile telecommunications market

Seungyeon Kim, Younghoon Chang, Siew Fan Wong et al. · International Journal of Mobile Communications · 2020 · 14 citations

Business, Marketing, Marketing Management +12

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