Madalena Abreu

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Active since

2006

Affiliations

Instituto Superior de Contabilidade e Administração de Coimbra(Current)

Madalena Abreu is an author at Instituto Superior de Contabilidade e Administração de Coimbra specializing in marketing, position, and strategic marketing.

Publications per year

2006–2015

Publications

The brand positioning and image of a religious organisation: an empirical analysis

Madalena Abreu · International Journal of Nonprofit and Voluntary Sector Marketing · 2006 · 45 citations

Business, Marketing, Marketing Management +10

Volunteerism, compassion and religiosity as drivers of donations practices

Madalena Abreu, Raul Laureano, Rui Vinhas da Silva · International Journal of Nonprofit and Voluntary Sector Marketing · 2015 · 33 citations

Public Affairs, Marketing, Nonprofit Management +13

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