Concepedia

Béatrice Parguel

BP

2

Publications

98

Citations

2

H-Index

2015

Active since

Affiliations

Université Paris Dauphine-PSL(Current)

Université Paris-Est Créteil

Théorie Économique, Modélisation et Applications

CY Cergy Paris Université

Institut de Recherche en Gestion

Béatrice Parguel is an author at Université Paris Dauphine-PSL specializing in brand strategy, consumer behavior, and management.

Top concepts

BusinessMarketingManagementBrand StrategyConsumer BehaviorConsumer ResearchArtsBrandingAdvertisingCommunication

Publications per year

2015–2017

2

Publications

2

“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?

Élisa Monnot, Fanny Reniou, Béatrice Parguel et al. · Journal of Business Ethics · 2017 · 52 citations

Packaging Box ”, Package Design, Food Packaging +9

Consumer responses to elimination of overpackaging on private label products

Élisa Monnot, Béatrice Parguel, Fanny Reniou · International Journal of Retail & Distribution Management · 2015 · 46 citations

Consumer Uncertainty, Product Labeling, Consumer Study +22

Rows per page

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