Concepedia

Yi‐Fan Su

YS

2

Publications

103

Citations

2

H-Index

2011

Active since

Affiliations

National University of Kaohsiung(Current)

Yi‐Fan Su is an author at National University of Kaohsiung specializing in business, brand strategy, and management.

Top concepts

BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementInternational BusinessBrandingBrand Development

Publications per year

2011–2011

2

Publications

2

Country-of-origin effects and antecedents of industrial brand equity

Yi-Min Chen, Yi‐Fan Su, Feng‐Jyh Lin · Journal of Business Research · 2011 · 62 citations

Marketing, International Business, Industrial Brand Equity +6

Do country‐of‐manufacture and country‐of‐design matter to industrial brand equity?

Yimin Chen, Yi‐Fan Su · Journal of Business and Industrial Marketing · 2011 · 41 citations

Purpose –, Industrial Design, Brand Equity +11

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