Concepedia
1
Publications
17
Citations
H-Index
2011
Active since
Affiliations
Aletheia University(Current)
Mu-Hua Lin is an author at Aletheia University specializing in social innovation, innovation, and marketing.
Top concepts
BusinessMarketingInnovationConsumer ResearchSocial InnovationInnovation Management
Publications per year
2011–2011
Opportunities for Crossing the Chasm between Early Adopters and the Early Majority through New Uses of Innovative Products
Mu-Hua Lin, Chao-Fu Hong · The Review of Socionetwork Strategies · 2011 · 17 citations
Consumer-driven Product Development, Innovative Products, Early Adopters +10
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