Keith MacMillan

Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory

Keith MacMillan, Kevin Money, Arthur Money et al. · Journal of Business Research · 2004 · 295 citations

Business, Marketing, Marketing Management +12

Reputation in Relationships: Measuring Experiences, Emotions and Behaviors

Keith MacMillan, Kevin Money, Steve Downing · Corporate Reputation Review · 2005 · 164 citations

Social Sciences, Psychology, Social Psychology +12

Giving your organisation SPIRIT: an overview and call to action for directors on issues of corporate governance, corporate reputation and corporate responsibility

Keith MacMillan, Kevin Money, Steve Downing · Journal of General Management · 2004 · 101 citations

Management, Corporate Governance, Strategic Management +12

Corporate Social Reporting Revisited

Ariane Berthoin Antal, Meinolf Dierkes, Keith MacMillan et al. · Journal of General Management · 2002 · 70 citations · Full text

Business, Corporate Governance, Organization Studies +9

Redefining the Boundaries of the Firm

Keith MacMillan, David Farmer · Journal of Industrial Economics · 1979 · 59 citations

Social Sciences, Business Economics, Economics +9