Concepedia

Keith MacMillan

KM

Statistics

Publications

10

Citations

830

H-Index

10

Active since

1976

Affiliations

Henley College(Current)

Keith MacMillan is an author at Henley College specializing in business, management, and corporate governance.

Top concepts

BusinessManagementCorporate GovernanceTrustBusiness StrategyStrategic ManagementRelationship MarketingCorporate Social ResponsibilityLawMarketing

Publications per year

1976–2005

10

Publications

10

Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory

Keith MacMillan, Kevin Money, Arthur Money et al. · Journal of Business Research · 2004 · 292 citations

Relationship Marketing, Not-for-profit Sector, Management +7

Reputation in Relationships: Measuring Experiences, Emotions and Behaviors

Keith MacMillan, Kevin Money, Steve Downing · Corporate Reputation Review · 2005 · 164 citations

Trust Metric, Social Identity, Behavioral Sciences +10

Giving your organisation SPIRIT: an overview and call to action for directors on issues of corporate governance, corporate reputation and corporate responsibility

Keith MacMillan, Kevin Money, Steve Downing · Journal of General Management · 2004 · 99 citations

Business Practices, Stakeholder Management, Governance Framework +14

Corporate Social Reporting Revisited

Ariane Berthoin Antal, Meinolf Dierkes, Keith MacMillan et al. · Journal of General Management · 2002 · 69 citations · Full text

Redefining the Boundaries of the Firm

Keith MacMillan, David Farmer · Journal of Industrial Economics · 1979 · 59 citations

Cross-border Management, Organizational Economics, Industrial Organization +18

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