Concepedia
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Publications
1
Citations
10
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Active since
2023
Affiliations
University of Portsmouth(Current)
Yunyi Wei is an author at University of Portsmouth.
Publications per year
2023–2023
Customer definitions of moral value for retail brands: A qualitative understanding
Yunyi Wei, Kokho Sit, Yüksel Ekinci · Journal of Retailing and Consumer Services · 2023 · 10 citations · Full text
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