Concepedia

Bo Lu

BL

Statistics

Publications

2

Citations

49

H-Index

2

Active since

2023

Affiliations

Harbin Institute of Technology(Current)

Bo Lu is an author at Harbin Institute of Technology specializing in marketing, source credibility, and marketing strategy.

Publications per year

2023–2023

2

Publications

2

Luxury brands’ live streaming sales: the roles of streamer identity and level strategy

Guoxin Li, Yue Cao, Bo Lu et al. · International Journal of Advertising · 2023 · 37 citations

Business, Marketing, Marketing Management +13

Effects of streamer effort and popularity on livestream retailing performance: a mixed-method study

Bo Lu, Guoxin Li, Jiaoju Ge · Electronic Commerce Research · 2023 · 12 citations

Business, Marketing, Retail Management +12

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