Basri B. Rashid

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Publications

Citations

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Active since

2014

Affiliations

Northern University of Malaysia(Current)

Basri B. Rashid is an author at Northern University of Malaysia specializing in hospitality management, hotel operations, and hotel performance measurement.

Publications per year

2014–2017

Publications

Customer relationship management and hotel performance: the mediating influence of marketing capabilities—evidence from the Malaysian hotel industry

Abdulalem Mohammed, Basri B. Rashid, Shaharuddin Tahir · Information Technology & Tourism · 2017 · 39 citations

Management, Hospitality Management, Marketing +14

Customer Relationship Management (CRM) Technology and Organization Performance: Is Marketing Capability a Missing Link? An Empirical Study in the Malaysian Hotel Industry

Abdulalem Mohammed, Basri B. Rashid, Shaharuddin Tahir · Asian Social Science · 2014 · 35 citations · Full text

Management, Hospitality Management, Marketing +11

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