Concepedia
Statistics
Publications
6
Citations
244
H-Index
Active since
2010
Affiliations
UniNettuno University(Current)
Sapienza University of Rome
Marco De Marco is an author at UniNettuno University specializing in business, digital transformation, and marketing.
Publications per year
2010–2022
Technology adoption for the integration of online–offline purchasing
Marco Savastano, Francesco Bellini, Fabrizio D’Ascenzo et al. · International Journal of Retail & Distribution Management · 2019 · 130 citations
Business, Marketing, Retail Management +17
Artificial Intelligence-Based Digital Transformation for Sustainable Societies: The Prevailing Effect of COVID-19 Crises
Abbas Tarhini, Antoine Harfouche, Marco De Marco · Pacific Asia journal of the Association for Information Systems · 2022 · 44 citations · Full text
Computing, Information Technology, Artificial Intelligence +7
Cognitive analytics management of the customer lifetime value: an artificial neural network approach
Marco De Marco, Paolo Fantozzi, C. Fornaro et al. · Journal of Enterprise Information Management · 2021 · 32 citations · Full text
Business, Marketing, Marketing Management +17
National Research and International Competitiveness – An Antinomy?
Peter Loos, Wolfgang König, Hubert Österle et al. · Business & Information Systems Engineering · 2010 · 14 citations · Full text
Social Sciences, Economics, International Business +14
Scholarly work in the Internet age: Co-evolving technologies, institutions and workflows
Ludovico Bullini Orlandi, Francesca Ricciardi, Cecilia Rossignoli et al. · Journal of Innovation & Knowledge · 2018 · 14 citations · Full text
Management, Knowledge Management, Organization Studies +17
1–5 of 6